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CIMM's 11th Annual Converged TV Measurement & Data Summit
Registration is now open for CIMM’s 11th Annual Converged TV Measurement & Data Summit on Wednesday, February 16 and Thursday, February 17, 2022 from 12-2pm ET / 9-11am PT

New solutions for converged TV measurement are on the horizon, and CIMM’s annual Summit will continue the industry conversation and collaboration among marketers, media buying agencies, media companies and vendors.

2021 has been a breakthrough year, not only because of consumers’ continued love of streaming, but also because TV networks have taken a stand in testing new solutions and addressing longstanding concerns over existing measurement.

Over the course of two days, the Summit will feature sessions and presentations on topics including:

• KEYNOTE FIRESIDE CHAT: David Levy, CEO, OpenAP

• RELEASE OF CIMM’S GUIDE TO CONVERGED MEASUREMENT PROVIDERS: Hear highlights of the overview of new measurement solutions from Jon Watts (incoming Managing Director, CIMM) and Alan Wolk (Co-Founder, Lead Analyst, TVREV)

• BUYER & SELLER DEBATE: How to manage more than one converged TV measurement currency?

• UNDERSTAND THE BUILDING BLOCKS FOR CONVERGED TV MEASUREMENT:
- Combining Scaled TV Data with Methods for Persons Assignment
- Standardizing Digital Ad and Content Metrics
- Unifying Identity Resolution

• METRICS TO MEASURE “QUALITY” IN CROSS-MEDIA COMPARISONS: What are they and how should they be applied?

Register today to secure your spot at this year’s Virtual Summit and be sure to frequent our CIMM Summit website for agenda and speaker updates @ https://events.cimm-us.org/
Feb 16, 2022 12:00 PM
Feb 17, 2022 12:00 PM
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