Audience measurement is in constant evolution as it adapts to an increasingly cross-platform ecosystem driven by fragmented viewing patterns across media channels. As a result, measurement is becoming more and more complex and competitive, with new solutions, metrics, industry initiatives and frameworks being introduced and attracting interest and investments. All of this comes with new opportunities and challenges for marketers, media agencies, media owners and measurement vendors – all of whom are members of CIMM, EACA, egta and WFA.
The International Knowledge Exchange is an opportunity for our members to share insights and discuss the most exciting measurement innovations, initiatives and solutions in the US and European markets. Curated by the teams at CIMM, EACA, egta and WFA, the Exchange will help to stimulate collaboration and better understanding in an increasingly international and interconnected marketplace.